A Starting Point: Online Marketing Definition
Online marketing is a broad term. It describes the process of communicating the value of a product or service to someone via Internet. Online marketing can also be called online advertising or Internet advertising. It focuses on the delivery methods for promotional messages that are intended to reach people for the purpose of selling a product or service.
The goal of any online marketing effort is to make money by selling a product or service to people. Most people have realized that if it truly was that easy, everybody would be doing it. And with some time and effort invested and a little bit of patience, you can become an expert in a surprisingly short time. To simplify years of online experience, there are three areas of concern for any online marketer:
- Web traffic
- List building
- Drive profits
There are a number of online marketing methods used to do this that include:
- Website marketing
- Search engine marketing
- Web banner advertising
- Mobile advertising
- Video marketing
- E-mail marketing
- Social media marketing
- Affiliate marketing
- E-commerce and more…
Each of the above methods has specific strategies associated with them. The success and failure of each strategy can be determined through analytics. An assessment by an online marketing expert can assist an organization in discovering areas that need improvement. The expertise alone can help save hours and months of time in terms of where to allocate funds and achieve the best return on investment.
Online marketing has changed the way marketers do business. Results are now practically real-time. Companies and organizations that are willing to embrace this change are thriving in this new fast paced world. Most older organizations are still in transition between traditional (old) marketing and the online (new) marketing paradigm. Companies are realizing the potential that online marketing holds for them. Products and service are meeting relevant needs of people that are searching for what they want.